Ask Ava-Ann: Concentrate or Serum First?

Hello lovely ladies!

Welcome back to our Ask Ava-Ann segment, where I tackle your burning skincare questions. This week, we’ve got a great question from one of our fabulous readers:

"Do I use the concentrate or the serum first?"

I get this question a lot, so let’s dive right in and clear up the confusion!

🧴 What’s the Difference? 🧴

First, let’s break down what each product does. A concentrate is a potent formula packed with active ingredients designed to target specific skin concerns. Think of it as a power-packed elixir that delivers intense treatment.

A serum, on the other hand, is also rich in active ingredients but usually has a slightly lighter texture. Serums are great for delivering moisture and nutrients deep into the skin.

🌿 Which Comes First? 🌿

In most skincare routines, you should apply the concentrate first. Here’s why:

• Absorption: Concentrates are typically designed to be absorbed quickly into the skin, delivering their potent ingredients right where you need them most.
• Effectiveness: By applying the concentrate first, you ensure that its powerful ingredients are fully absorbed without being blocked by other products.

After your concentrate has been applied and given a minute to sink in, you can follow up with your serum. The serum will then add an extra layer of nourishment and hydration, sealing in the goodness of the concentrate.

🌞 Morning Routine 🌞

1. Cleanser: Start with a gentle cleanser to freshen up your skin.
2. Toner: Apply a hydrating toner to prep your skin.
3. Concentrate: Apply a small amount of concentrate, focusing on areas of concern.
4. Serum: Follow up with your serum for added hydration.
5. Moisturizer: Lock in all the goodness with a lightweight moisturizer.
6. SPF: Never skip your sunscreen during the day!

🌙 Night Routine 🌙

1. Cleanser: Remove the day’s grime with a soothing cleanser.
2. Toner: Apply your toner to balance the skin.
3. Concentrate: Use your concentrate to target specific nighttime concerns.
4. Serum: Follow with your serum to nourish and hydrate.
5. Moisturizer: Finish with a rich moisturizer to repair and rejuvenate overnight.

🔄 Consistency is Key 🔄

Remember, consistency is crucial in any skincare routine. Give your products a few weeks to show their magic, and don’t forget to listen to your skin. Everyone’s skin is unique, so tweak your routine if needed.

I hope this clears up the mystery of concentrates and serums! Keep those questions coming, and remember, I’m always here to help you on your journey to radiant, healthy skin.

Until next time, stay glowing! ✨

Ava-Ann